"Gotcha vision is to influence women to step up their day to be the version of their fullest self without any fear of doing what they truly want to be. Upon this vision, it could be completed by offering the functional, user-friendly, and relevant designs at affordable prices."
+ Create a unique symbol and refined Gotcha logo
+ Build a consistent brand visual for Gotcha
+ Communicates: Brand (Versatile, Bold, Outgoing, Energetic)