Yuzu Ramen, a Japanese ramen restaurant located in Siam Soi 3.
With owner's vision and drawing the inspiration from the street in Osaka, Japan, we bring you a ramen restaurant that replicate the feeling of Dotonbori Street. With blinking lights and popping colors, we aim to create a captivating exterior facade that draws in adventurous millennials and influencers who love to try new things (and also to be the most iconic building on Siam soi 3).
We started out with getting to know the owner’s vision by asking questions that gives us insight into their specialty, story, and their goals for the future. With a better understanding of the brand position, we studied the competition in the area and the qualities that make Yuzu Ramen unique. We presented the client with three different designs and strategies to differentiating themselves. We emphasizes on the pop culture influence, from typography and colors to overall style, these all were thought out carefully to fit with Yuzu Ramen brand’s story and could carry the brand into its future.
Final design and measurements
Sizing for each elements
Yuzu poster design
We also came up with the hippiest tagline and bright graphics for Yuzu Ramen as their interior decorations.