Twenty pointers to start you thinking about your brand
- Can you do what your brand promises?
- Can you demonstrate or visualize the brand or product three-dimensionally
- Can you create sensory experiences around your product or brand?
- Be creative with the appearance: form, shape, color, size, name, logo of your product or brand.
- When you have an idea for a traditional piece of advertising (such as a print ad or a television commercial), develop that idea one stage further and take it along the non-conventional route
- Use traditional media channels in ways they have not been used before.
- Create the idea setting in which your product or brand is experienced.
- Where would be the most surprising place for your product or brand to appear?
- Find things - objects, places, television programs, films - that are associate with your product or brand. Find ways to make connections.
- Play tricks on your audience.
- Use everything that you own as a commutation medium.
- Investigate ways to tram up with like-minded brands or products.
- Invent a compelling story starring your brand or product.
- Think outrageously. Think bigger than life. Think megalomaniac.
- Find ways to make your brand or product newsworthy.
- Who would you choose to sell your brand or product? Would it be a single person or a clearly defined group?
- Be present where your audience is.
- Involve the target group in your story
- Hand over power to consumers. Consider ways to put them in complete control.
- What can you do for your customers to make their day?
Making it happen with: Tina Rungsawang, Jom Chantat Sirimongkolkasem, Udom Jiradamkoeng, Minnie Jarupa Charoenwattanopas, ::*
Sharing my work experience and finding new talents at The faculty of Fine And Applied Arts at Chulalongkorn Universtiy, Bangkok, Thailand on 05 May 2017
Creating white space– or, translating that to a room, "clean space" – enables the foreground to stand out from the background. However, the reality is that in everyday life we are unlikely to clear everything out with the ease of hitting the "delete" key on the word processor.
Being attuned to what surrounds us in the ambient enviroment can sometimes help us manage what's immediately in front of us. Synthesizing the ambient experience of simplicity requires attention to everything that seemingly does not matter.
Feeling safe; by avoiding desperation
Feeling confident; by mastering the basics
Felling instinctive ; by conditioning through repetition
Taa taa ti ti taa. This is not some foreign language, but it is the phonetic phrasing of rhythm that I learned from my music teacher in elementary school. Ti ti ti ti taa taa. Rest. Ti taa ti taa ti. It's all coming back to me.
The simplest way to achieve simplicity is through thoughtful reduction. When in doubt, just remove. But be careful of what you remove. When there is less, we appreciate everything much more.
There is an important tradeoff between being completely lost in the unknown and completely found in the familiar. Too familiar can have the positive aspect of making complete sense, which to some can seem boring; too unknown can have the negative connotations of danger, which to some can seem a thrill. Thus there is a tradeoff between being found versus lost.
Complexity implies the feeling of being lost; simplicity implies the feeling of being found.
Become "Comfortably lost."
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Incase you haven’t seen the most recent Stars by Stella, a campaign from Stella brewing company. Bring people together under the stars-like installation. Combine with John Legend - Under The Stars, creating with Stella Artois. What can be more perfect.
Sample images below. LOVE IT!
- Design on purpose - In the beginning of the design process I usually like to have a clear purpose but not a clear solution: it is best to answer what, when, where, why and then think about how.
- Metaphors - make it meaningful, consider cultural norms, use the appropriate language.
- Planning/Questioning - where is it?, how will it be used?, what’s the message to convey?, is there a convention?, what’s the context? does it make sense? does it already exist?, can we draw inspiration from elsewhere?
- Balance - form and function, shape, size, texture, space, hierarchy, contrast, position, direction, structure, unity, density, gravity, color.
- Formats, this is very important when working in fabricator and collaborators. JPEG, TIFF, PDF, 3DM, NWD, FBX, AU, MOV- everyone speak different file format in the Experience Design world.
- Not everything have to be reinvented, as Picasso have said Good Artists Copy; Great Artists Steal!
Most of the time DESIGN guides people to make informed decisions or feel a certain way.