An Integrated Creative Studio. Founded by a lady from Bangkok.
The Brand Gap
“A brand is what they say it is, not what you say it is”
— Marty Neumeier
“All brand expressions, from icons to actual products, need to score high in 5 areas of communication: distinctiveness, relevance, memorability, extendibility, and depth.”
— Marty Neumeier
“Brands can afford to be inconsistent – as long as they don’t abandon their defining attributes. In the morning you can wear a T-shirt, and in the evening a dress shirt. One moment you can be serious, and the next laugh out loud.”
— Marty Neumeier
“Branding is the process of connecting good strategy with good creativity.”
— Marty Neumeier
“To begin building your brand, ask yourself three questions: 1) Who are you? 2) What do you do? 3) Why does it matter?”
— Marty Neumeier
“Make sure the name of the brand is distinctive, brief, appropriate, easy to spell, easy to pronounce, likable, extendable, and protectable.”
— Marty Neumeier
“Logos are dead. Long live icons and avatars.”
— Marty Neumeier
“Graphic design is a visual language uniting harmony and balance, color and light, scale and tension, form and content. But it is also an idiomatic language, a language of cues and puns and symbols and allusions, of cultural references and perceptual inferences that challenge both the intellect and the eye”
— Jessica Helfand
“The modern designer needs to be a skilled communicator.”