Experience design is the practice of designing products, processes, services, events, and environments with a focus places on the quality of the user experience and culturally relevant solutions. Experience design draws from many disciplines including architecture, environmental design, visual design, brand strategy, interaction design, service design, storytelling, technical communication, and design thinking. For me, a successful project should cover 3 main points which are; the concept, the visual and the technicality.
Here are my favorite projects from a book called Light Innovations.
Galleria Department Store
The light for the new facade of this building is constantly changing. A total of 4,330 discs of glass are set in the concrete of the frontage, creating a dichroic covering which produces an iridescent effect during the day. At night each disc is illuminated by LED lights programmed to create multiple effects.
This is an eight stories tall 3D matrix of light globes. This unique light globe is individually addressable, and reacts in real-time to changes in environmental conditions broadcast from the worldwide network of the offices.
Audi TT Installation
Taking as inspiration the careful and stylized design of the Audi TT, the installation which promoted the model offered the visitor an imposing dance floor. The 2.5 m high screens with multi-projection systems produce an intense pattern of lights around the space. The illumination and the music are synchronized by using complex software.
This Pleinmuseum is a mobile exhibition pavilion, traveling along 7 Dutch cities in the summer of 2005. It is a new concept of open, accessible space for art.
"During the day, the building is a white cube which symbolizes the modern museum. At night it is opened by a hydraulic mechanism and becomes 15 meters long and 5 meter high. Screen walls project constantly changing images/graphics, transforming the cube into a visual stage."