Good communication campaigns or actions can make use of several technique at the same time.
Intrusion : Using places or objects as a carrier of the message
Transformation : The physical alteration of something real
Installation : The act of installing something
Illusion : Communication that distorts our perception of what is real
Infiltration : The use of people to penetrate an area
Sensation : Information conveyed through the senses
Interaction : Any communication in which the consumer is actively involved
Stunt : A difficult, unusual or dangerous feat