象形 • Elera is committed to creating a better living and a better lifestyle with a vision for the future to enhance the next generation's life. The "Elera" brand name was created in the beginning of 2018 and is used as a brand for electronic gadgets. It is a combination of the word "Elephant" and "Era." Elephant, the ever gentle and wise Spirit animal, exemplifies focused power and strength.

Client: Elera Tech, a subsidiary company under 真和集团
Design Director: Yaow Suwanna Ruayrinsaowarot
Designer: Pun Mingkwansuk, Kamolnut Boonsert