Studio.byYSR
An Integrated Creative Studio. Founded by a lady from Bangkok.
We collaborated with Moelle, a brand dedicated to providing elegant and sophisticated bras, skin pads, and underwear, in a transformative rebranding journey. Previously known as "Monster Bra," we retained the "MO" from the original name and added "elle," signifying women, to create a more refined and empowering brand identity. Moelle firmly believes that women should have the freedom to be whatever they desire, defying stereotypes and breaking through societal norms.
Our design approach reflects Moelle's commitment to empowering women by conveying elegance, sophistication, and strength. The rebranding not only elevates the brand's visual identity but also aligns it with the brand's mission to inspire and embolden women to embrace their individuality and limitless potential. Through this rebranding, Moelle emerges as a contemporary and empowering brand that champions the modern woman's unique journey.
In addition to Moelle's rebranding, we were involved in their photoshoots and the creation of monthly social media content for Instagram. By utilizing unique strategies and compelling storytelling, we have helped the brand establish a clear voice and maintain consistent, cohesive visuals across their online presence. This comprehensive approach has allowed Moelle to engage with its audience more effectively, further strengthening its brand identity and fostering a strong community that resonates with its empowering message.
The Brand before we did the Rebranding
After collaborating with Moelle on their rebranding, photoshoots, and monthly Instagram content, the brand has seen a significant increase in their follower count. Our strategic approach to storytelling and visual consistency has not only strengthened their brand identity but also captured the attention of a wider audience. This growth in followers showcases the power of a well-executed branding strategy and its ability to resonate with and engage users on social media platforms, further cementing Moelle's position as a contemporary and empowering brand.
https://www.instagram.com/monsterbra.official/