Branding Design Direction, E-commerce Design
PIPATCHARA’s 2018 collection is a collaboration between Pipatchara and her sister – Jittrinee. Both have strong passion in Arts and Crafts, especially the technique of "Macramé". This debut is an example of integrating tradition with contemporary design. Such patterns require 100% hand-made work. Each bag delicately made to exhibit the unique of the hand-weaving pattern, pairing with the well-selected quality leather to showcase the unique combination.
The core of the brand is that the product focuses on the workmanship, community, and quality.