Up and Under, a leading bra and underwear brand.

We have reimagined their brand identity, reflecting their commitment to self-confidence and comfortable, high-quality lingerie.

Our team refined the logo for a more modern aesthetic, made red their primary color to emphasize femininity and passion, and designed new sleek, minimalist packaging that showcases the brand's commitment to quality.

The result is a cohesive, iconic, and feminine brand experience that aligns with the values of Up and Under and resonates with their target audience.