Valichain, a vivid bling-bling jewelry brand designed by VValentines, a charismatic beauty blogger. With her strong passion for the perfect combination of playful-vibrant colors and glamorous glit accessories, VValentines intends to make her eye-catching jewelry brand image unique from others.

After we have discussed and planned with VValentine, we conclusively agreed that the direction of the brand will aim to express herself and her preference in terms of confidence, chic, and sophistication in the forms of bright colors, timeless designs, and versatility of the jewelry.

The neon yellow-green color is the hero color of the brand. It represents the fun, uniqueness, and joyfulness of the brand essence. With more vibrant and various tones of the color, it gives the sense of prominence to the brand even more. Also, the overall vibe will be featured in a chic and modish style and will be represented in film-style photoshoots and sexy-colorful product shooting with revealing the radiant skin of the models.