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Studio.byYSR

An Integrated Creative Studio. Founded by a lady from Bangkok.

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Brand Campaign

Twenty pointers to start you thinking about your brand

  1. Can you do what your brand promises?
  2. Can you demonstrate or visualize the brand or product three-dimensionally
  3. Can you create sensory experiences around your product or brand?
  4. Be creative with the appearance: form, shape, color, size, name, logo of your product or brand.
  5. When you have an idea for a traditional piece of advertising (such as a print ad or a television commercial), develop that idea one stage further and take it along the non-conventional route
  6. Use traditional media channels in ways they have not been used before.
  7. Create the idea setting in which your product or brand is experienced.
  8. Where would be the most surprising place for your product or brand to appear?
  9. Find things - objects, places, television programs, films - that are associate with your product or brand. Find ways to make connections. 
  10. Play tricks on your audience. 
  11. Use everything that you own as a commutation medium.
  12. Investigate ways to tram up with like-minded brands or products.
  13. Invent a compelling story starring your brand or product. 
  14. Think outrageously. Think bigger than life. Think megalomaniac.
  15. Find ways to make your brand or product newsworthy.
  16. Who would you choose to sell your brand or product? Would it be a single person or a clearly defined group?
  17. Be present where your audience is.
  18. Involve the target group in your story
  19. Hand over power to consumers. Consider ways to put them in complete control.
  20. What can you do for your customers to make their day?
Thursday 06.29.17
Posted by Suwanna Ruayrinsaowarot
Comments: 1
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