Twenty pointers to start you thinking about your brand
- Can you do what your brand promises?
- Can you demonstrate or visualize the brand or product three-dimensionally
- Can you create sensory experiences around your product or brand?
- Be creative with the appearance: form, shape, color, size, name, logo of your product or brand.
- When you have an idea for a traditional piece of advertising (such as a print ad or a television commercial), develop that idea one stage further and take it along the non-conventional route
- Use traditional media channels in ways they have not been used before.
- Create the idea setting in which your product or brand is experienced.
- Where would be the most surprising place for your product or brand to appear?
- Find things - objects, places, television programs, films - that are associate with your product or brand. Find ways to make connections.
- Play tricks on your audience.
- Use everything that you own as a commutation medium.
- Investigate ways to tram up with like-minded brands or products.
- Invent a compelling story starring your brand or product.
- Think outrageously. Think bigger than life. Think megalomaniac.
- Find ways to make your brand or product newsworthy.
- Who would you choose to sell your brand or product? Would it be a single person or a clearly defined group?
- Be present where your audience is.
- Involve the target group in your story
- Hand over power to consumers. Consider ways to put them in complete control.
- What can you do for your customers to make their day?