Concept Lecture Series @ CCA The work that is kept in the closet doesn’t go anywhere — Brian Singer You must know where you are, and what you stand for — Noreen Morioka I try not to look too much for inspiration in the graphic field — Jessica Walsh I’m much more interested in concept — Jessica Walsh Follow the work that you love doing — Jessica Walsh When you make something no one hates, no one loves it — Tibor Kalman Sunday 10.12.14 Posted by Suwanna Ruayrinsaowarot
Experimentation First experiment: Given ten minutes with 3 pieces of papers, make something. The graphic arts were ‘the expression of the imaginative life rather than a copy of actual life.’ — Roger Fry The work of art communicated not by what it showed but by how it showed it — Roger Fry Music can express or even create our feelings in ways that it is almost impossible to put into words — Form, Theory Painting should be like music for the eyes — Form, Theory It was necessary to give up trying to attempt to judge a work of art by its ‘realism’, but to see it instead as the expression of emotions in their own right. — Form, Theory The emotion elements of design — the rhythm of the line; mass; space; light and shade; and color. — Form, Theory Hidden symbolism — Form, Theory Design is about making decisions — Jeremy Mende If you’re struggling to make something impactful, size is going to help — Jeremy Mende Tuesday 09.09.14 Posted by Suwanna Ruayrinsaowarot
The Brand Gap A brand is what they say it is, not what you say it is — Marty Neumeier All brand expressions, from icons to actual products, need to score high in 5 areas of communication: distinctiveness, relevance, memorability, extendibility, and depth. — Marty Neumeier Brands can afford to be inconsistent – as long as they don’t abandon their defining attributes. In the morning you can wear a T-shirt, and in the evening a dress shirt. One moment you can be serious, and the next laugh out loud. — Marty Neumeier Branding is the process of connecting good strategy with good creativity. — Marty Neumeier To begin building your brand, ask yourself three questions: 1) Who are you? 2) What do you do? 3) Why does it matter? — Marty Neumeier Make sure the name of the brand is distinctive, brief, appropriate, easy to spell, easy to pronounce, likable, extendable, and protectable. — Marty Neumeier Logos are dead. Long live icons and avatars. — Marty Neumeier Graphic design is a visual language uniting harmony and balance, color and light, scale and tension, form and content. But it is also an idiomatic language, a language of cues and puns and symbols and allusions, of cultural references and perceptual inferences that challenge both the intellect and the eye — Jessica Helfand The modern designer needs to be a skilled communicator. — Adrian Shaughnessy Monday 07.14.14 Posted by Suwanna Ruayrinsaowarot
Design Quotes II Content needs to get to people. somehow, somewhere. — Philip Vasquez Don’t fit in, stand out. — Kevin Shaw Don’t be afraid to have reasons for things, they can be bizarre reasons. — Kevin Shaw You are always working for the future. — Kevin Shaw Do something we haven’t seen before. — Kevin Shaw Brands are all about stories. — Tom Ingalls KISS – Keep It Simple Stupid — Kelly Johnson Monday 04.21.14 Posted by Suwanna Ruayrinsaowarot
Design Quotes By eliminating details, I achieve impact. By using fewer colors, I obtain more contrast. By Simplifying shapes, I make them bolder — George Giusti If something is meant to be in a circle, design it in a circle. If something is meant to be vertical, design it vertical. — René Knip Good design is design that please the eyes and stimulate the mind. — Pum Lefebure It’s not done when you’re adding, it’s done when you take away. — Julia Cosgrove Don’t be a slave to your own system — Angie Wang Every move that you make have some sort of communication. — Eric Heiman It’s not about the what they look like, it’s about the facilities. The look is a plus. — Eric Heiman Just because you can do it, doesn’t mean you have to do it. — Eric Heiman It’s not the same when you’re designing it for yourself and for someone else. — Eric Heiman Perfect is the default. — Mark Fox Sustainism is the new modernism. Do more with less. — Michiel Schwarz Emptiness holds the possibilities of being filled. — Tom Ingalls Don’t ask your teacher, go to a grocery store and ask people. What do they see? What do they read? — René Knip One has to take several shots, different point of view instead of looking to a key hole over and over again. — Angie Wang It’s not about how talented you are, how smart you are, it’s about how much you work, how smart you work to make it in to this industry. — Angie Wang Friday 04.11.14 Posted by Suwanna Ruayrinsaowarot